Privacy Policy
Last updated June 2026
The short version
- We collect what we need to price your job — name, contact, postcode, photos.
- We use it to run your job — only what's needed. We're not a lead directory: your details aren't sold or passed to multiple traders. If a second fitter works alongside our team on your job, they work under our insurance and only see what they need to deliver it.
- We keep it for up to 24 months after your last interaction (6 years for completed-job records, for tax).
- You can ask for a copy or deletion at any time — email hello@goodfence.co.uk.
Full policy below.
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1. Who We Are
GoodFence ("GoodFence", "we", "us", "our") is a fencing company covering London & the Home Counties. We provide estimates, on-site visits, fixed prices, and the installation itself. We are the data controller for the personal information described in this policy. For data protection enquiries, contact us at hello@goodfence.co.uk or via our estimate form.
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2. What Data We Collect
When you submit an estimate request, we collect: your name, email address, phone number, property address, photos of your fence, fence type, property type, how you found us, and any description you provide. We also collect basic usage data (pages visited, device type) via cookies.
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3. Why We Collect It
We use your data to: provide you with an indicative estimate, schedule and coordinate the site visit and installation, manage payments and the fixed price, improve our services, and (with your consent) send marketing communications. The legal basis is performance of a contract with you (delivering the service you requested), legitimate interest (running and improving our service), and your consent where applicable.
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4. How We Store & Protect It
Your data is stored securely using encrypted cloud infrastructure. Photos are stored in secure cloud storage. Where a job requires a second fitter working alongside our team under our insurance, they only see the information needed to deliver the job (typically name, contact details, property address, photos, and fence details). We share with suppliers only where strictly necessary (e.g. delivering materials to your address). We do not sell your personal data.
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5. How Long We Keep It
We retain estimate request data for up to 24 months after your last interaction with us. Completed job records (invoices, receipts) are retained for 6 years for tax and legal purposes. You can request deletion of your data at any time.
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6. Your Rights (UK GDPR)
Under UK GDPR, you have the right to: access your personal data, correct inaccurate data, request deletion of your data, restrict or object to processing, receive your data in a portable format, and withdraw consent at any time. To exercise any of these rights, email us at hello@goodfence.co.uk. If you are unhappy with how we have handled your data, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
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7. Cookies
We use essential cookies to make our website work and analytics cookies to understand how visitors use our site. We may also use advertising cookies (Google Ads, Meta) to measure the effectiveness of our ads. You can manage cookie preferences in your browser settings.
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8. Third-Party Services & Recipients
We share or use the following third parties to deliver the service: any second fitter working under our insurance on your job, our cloud hosting and database provider, our email and messaging providers (Resend, WhatsApp) for customer communication, and Google Ads / Meta for advertising measurement. Each operates under its own privacy policy.
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9. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.
Questions? Email us at hello@goodfence.co.uk.
See also our Terms & Conditions.